Your employer brand is a brand strategy that represents your organisation as a good place to work, both for current and future employees. It consists of inside and outside components.
Your career site and job posts are examples of the outside of your employer brand.
Every company’s employer brand is different and the good news is every company already has one! It’s just a matter of finding out what you’re doing that’s worth talking about.
Why do you need an employer brand?
- A strong, pro-active Employer Brand helps you attract and hire talent faster, because they already know who you are and what you’re about.
- If you not only talk the talk but walk the walk, you’ll create a culture where people are happy, want to stay and recommend like minded talent to join your club.
- A true strong Employer Brand engages people to their full potential. Giving them purpose, they feel part of something bigger. Now who doesn’t want that?
To gain a deeper understanding of what employer branding is we made The Art of Employer Branding, a dedicated guide full of best practices, must reads and other inspiration.
Do let us know if you have any questions regarding employer branding, we’d love to help you out!