What does a social ad campaign cost?
Depending on the targeted audience, level of expertise, and location, the budget for each ad campaign can be different. During the setup of an ad campaign, Wonderkind will automatically generate a suggested budget to reach the defined audience.
With the budget, Wonderkind will use artificial intelligence and a self-learning algorithm to take care of setting up ads, identifying and targeting segments, ad-optimization and determining what to bid for placing an ad. It’s possible to change the suggested overall budget for the ad campaign, but you can’t change the budget for specific channels.
What do I buy with a Social Ad Campaign?
With a social ad campaign you buy a series of advertisements that your audience will encounter as a sponsored post on social media, websites and mobile apps. Wonderkind uses artificial intelligence and a self-learning algorithm to optimise your ad campaign for a duration of 3 to 4 weeks, shifting budget to channels that perform well. Because of this and how the different ads on the channels are connected, an ad campaign has a lot more effect than placing an individual ad.
You can compare the ad campaign with a campaign you might see on the streets through posters, only smarter. The ad campaign will first reach passive talent on the media they love to use and retarget them wherever they go. This means they will not see the ad only once, they will see the ad on multiple channels, at different times for 3 to 4 weeks. This will encourage them into taking action, so you can connect in person.
Will I receive an invoice after the campaign is finished?
Yes, a unique invoice can be found on the Billing page (only accessible if you have billing permissions), right after you start a campaign. It will also be automatically emailed to the invoice email address connected to your Homerun account.
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